Legacy

Founded in 1986, GV El Zamorano, S.A. is the reflection of a legacy built with effort, dedication and a deep connection with the land. From its humble beginnings in Mercabarna to becoming a leader in the production of potatoes, onions, calçots and garlic, this family business has been able to maintain its essence while consistently prioritizing quality, sustainability, and the innovation that sets it apart.

GV El Zamorano entrusted us with creating a corporate video to share their story, values, and vision for the future. Designed to emotionally connect with suppliers, current clients, and potential customers, the video strengthens existing relationships while opening new opportunities. Each scene highlights the core of GV El Zamorano—a legacy of strong roots, unwavering values, and a bold outlook toward the future.

At kooleats, we took a comprehensive approach to lead the project, capturing the essence of GV El Zamorano and its core values: tradition, quality, family, innovation, and commitment. Immersing ourselves in the company’s story, we managed every detail to bring their vision and legacy to life on screen. Through interviews and site visits, we developed a script and storyboard that highlighted their business ambitions while showcasing the passion and dedication that have been passed down for generations.

In addition to video production, we managed the photography, capturing images that authentically highlight the quality of their products and the unique processes that set them apart. Every shot was meticulously crafted to reflect the company’s values and enhance its visual identity.

The quality of their products and processes—a defining pillar of their identity—was brought to life through carefully crafted images and video. Every frame captured the authenticity and dedication behind each stage of production. With meticulous attention to detail, we ensured the shots showcased not just their technical excellence, but also their unwavering commitment to sustainability, innovation, and the family values that have shaped them from the start.

Partnering with GR Visual, experts in film making, we produced a video that does more than tell a story—it stirs emotions, builds a deep connection with the audience, and reinforces GV El Zamorano’s position as a trusted leader in its field.