OPDZC

O Peixe do Zé Carlos, nestled in Lisbon’s Mercado de Benfica, is more than a fishmonger—it’s a legacy of passion, dedication, and love for the sea. Founded by Zé Carlos, the business is now guided by his daughter Soraia, the second generation at the helm. As the fifth generation of a family devoted to this craft, Soraia combines tradition with innovation, bringing the freshest, highest-quality seafood to an expanding audience.

When Soraia took charge, she knew it was time to modernize the business, embrace the digital age, and adapt to the times—without losing the character and authenticity that defined it. At kooleats, we worked with her to create a website that captured this transformation: a seamless blend of tradition and innovation, highlighting the quality of her products and strengthening her connection with customers.

The website is crafted to be intuitive, visually appealing, and highly functional. Visitors can delve into the story of O Peixe do Zé Carlos, explore its fresh seafood offerings, and connect effortlessly. More than a website, it’s a powerful tool that bridges the business with its customers, preserving its essence while embracing the needs of a dynamic market.

This platform enables O Peixe do Zé Carlos to deepen its connection with the local market while opening doors to new opportunities, showcasing how tradition and innovation can seamlessly come together to fuel business growth.