OPDZC

O Peixe do Zé Carlos, located in the Benfica Market in Lisbon, is much more than a fishmonger's shop: it is a legacy of effort, dedication and love for the sea. Founded by Zé Carlos, it is now in the hands of his daughter Soraia, the second generation of this business. However, Soraia represents the fifth generation of a family with a lifetime dedicated to the trade, combining tradition and modernity to bring the freshness and quality of fish to an increasingly wider public.

When Soraia took the reins, it was clear to her that it was time to modernize the business, adapt it to the times and open it to the digital world, without losing the character and authenticity that have always defined it. From kooleats, we worked with her to create a website that reflects this transformation: a space that combines history and future, putting at the center the quality of their products and the closeness with their customers.

The website is designed to be clear, attractive and functional. Users can explore the history of O Peixe do Zé Carlos, discover its selection of fresh fish and easily get in touch. More than just a website, it is a tool that connects the business with its customers in a direct way, respecting its essence and adapting to the demands of an evolving market.

With this platform, O Peixe do Zé Carlos not only strengthens its connection with the local market, but also opens up new opportunities, demonstrating that tradition and innovation can not only coexist, but that together they can make a business grow.