Strategic thinking for food business founders, operators and investors. Twice a month — the decisions, frameworks and patterns behind F&B businesses that work. Join Table Talks and get our guide on what makes F&B businesses work.
Food businesses are systems.
We design them.
We are a strategic studio for restaurants, hospitality concepts and food & beverage brands.
Most food businesses are built backwards.
The brand comes first.
Then the space.
Then the menu or product.
Only later comes the real question:
Does the business actually work?
Restaurants
60%
of restaurants close within three years.
F&B brands
90%
of F&B products never scale beyond their initial market.
Hospitality concepts
5%
is the typical net profit margin for hospitality concepts.
A food business only works when the system behind it works.
It defines how the business is built and how the concept shows up in the world.
01
BUSINESS DESIGN
Strategy, concept, business model and operations shape the foundations of the business – defining the opportunity, the experience and how the concept works in practice.
02
BRAND & COMMUNICATION
Design and communication translate that foundation into how the concept appears in the world – through its brand, website and digital presence.
What we do
We work with founders, operators and investors to design the foundations of restaurants, hospitality concepts and food brands before major decisions become expensive mistakes – and to develop the brand and communication needed to launch and grow them.
New Concept
For founders and investors launching a restaurant, hospitality concept or food & beverage brand.
Business Design
• Strategy and market positioning
• Concept and customer experience
• Business model and pricing
• Operational structure
Brand & Communication
• Brand identity
• Website
• Social media and content
Projects can focus on specific areas or combine several depending on the needs of the business.
Outcome: a concept designed to work as a business from day one.
Concept Rework
For operators whose concept is not performing as it should.
Business Design
• Market positioning and competition
• Concept and customer experience
• Business model and pricing
• Operational structure
Brand & Communication
• Brand identity
• Website
• Social media and content
Work can focus on a specific challenge or extend across the whole concept.
Outcome: a stronger concept with clearer positioning and improved performance.
Not ready to start a project yet?
Stay in the conversation.
Everything you need to know.
Who's behind kooleats?
I’m Carla Olivella Ruiz, an F&B strategist with experience at PepsiCo and across international markets. Find me on LinkedIn, WhatsApp, email or book a call to talk directly.
How does the collaboration process work?
Every project starts with a conversation to understand the context, the ambition behind the idea and the stage of the business. From there we define the scope of the work and the areas where kooleats can bring the most value – typically strategy, concept, business model and operations. Each collaboration is structured around the specific needs of the project.
When should I contact kooleats?
Ideally early. Many of the decisions that determine whether a restaurant, hospitality concept or food brand work are made long before they launch. Working on the foundations of the business at the right moment can save time, resources and costly mistakes later.
Can projects focus on a specific area?
Yes. Some collaborations cover the full concept, while others focus on specific areas of the business.
Work can concentrate on business design (such as positioning, concept or business model) or on brand and communication (including brand identity, website or social media).
Do you work internationally?
Yes. kooleats collaborates with projects in different locations depending on the nature of the work. Much of the strategic work can be done remotely, while key moments of the project may involve working on-site with the team.
What languages do you work in?
We work in English, en español, também português i en català. We adapt to the language that makes the most sense for each project.
From idea to reality.
We are a strategic studio for restaurants, hospitality concepts and food & beverage brands.
This action is promoted and funded by the Department of Business and Labour and co-financed by the European Union through the Plus European Social Fund .