Barroco

Juan José Méndez de la Paz, executive chef at Fundación Casa de México in Spain, masterfully blends tradition and innovation in haute cuisine. With over 11 years of experience, he showcases the depth of Mexican and pre-Hispanic gastronomy while drawing inspiration from Spanish, Italian, and Japanese influences. His vision is to create unforgettable experiences, where every dish tells a story of passion, learning, and dedication.

To establish his own catering brand—used for events at the Fundación Casa de México and private client events—we developed a visual identity inspired by baroque artistry. This design seamlessly blends modernity and elegance, reflecting the rich details and emotions that define both their cuisine and their ability to deeply connect with people through food.

With the motto “We celebrate everything,” the brand embodies Juan José’s philosophy: finding joy in every detail and making every moment a reason to celebrate.